SIMPLE = HARD
Part common sense, part mechanical marvel, an AMP Research invention tends to be one of those ‘why didn’t I think of that?’ Ideas that seem like total no-brainers. In fact, it’s the simple solution to complex problems that have eluded Mankind throughout history, and are the hardest answers to think up. Finding the simple, functional solution to a complex design challenge is the goal of every AMP Research innovation. As Albert Einstein said, “Everything should be made as simple as possible, but not simpler.”
Thomas Edison remarked that invention is 1% inspiration and 99% perspiration. But before there’s either, there’s observation. The eyes of everyone at AMP Research are trained to look at everyday life, and envision new products that prove themselves in the marketplace.
AMP Research is a problem-solving resource to the automotive industry with an environment created to nurture innovative thinking. The AMP Research Process:
1. Define needs
2. Assume nothing
3. Less is more
4. Use and abuse
AMP Research isn’t just a design, development and engineering center. This 55,000 square foot facility located in Tustin, California, employs flexible manufacturing and assembly lines to produce AMP products for both automotive OEM and aftermarket customers.
AMP Research received ISO 9001:2008 certification, as a supplier setting a higher standard of manufacturing quality for automotive products found on cars and trucks from Chrysler, Dodge, Ford, GM, Honda, Hyundai, Kia, Mazda, Mitsubishi, Nissan, Subaru and Toyota.